杨凌农科城发展品牌经济的战略选择

品牌是市场竞争的核心,发展品牌经济是增强区域经济实力的重要手段。杨凌农科城在农业科技产业化、农用生产资料制造、农产品深加工以及特色旅游方面具有发展品牌经济的比较优势。为此杨凌农科城应当实施三大战略,即“走出去”战略、“产业集群化发展”战略和“旅游兴市”战略。要达到这一目的,应分别采取相应策略:政企有机结合、加快金融业发展;发展主导产业集群化、加强创新能力建设;创建崭新旅游文化、发展农村目标市场、建设旅游综合功能。

Strategy Selections of Developing Name-brand Economy in Yangling Agro-science-city

The name-brand is the core of the market competition,and developing name-brand is an important means of enhancing the regional economy.Yangling agro-science-city enjoys advantages as industrialization of agro-science,manufacture of agro-productive facilities and process on farm-products.Therefore Yangling should implement three main strategies which are "exterior strive","congregation in industries" and "tourism development".Corresponding policies should be adopted as following: moderate combination of government and enterprises and acceleration of development of finance;congregation of dominant industry and improvement of creativity;creation of new tourism culture,attraction on farmers and construction of multi-function in tourism.