政府与企业实施逆向物流的博弈分析

运用博弈理论提出政府与企业的博弈模型,对在实施逆向物流过程中的政府与企业决策行为进行分析,得出影响两者决策行为的关键因素和博弈双方的均衡战略。此后引入责任损失机制,对原有模型进行改进,并将新的均衡点与原来的均衡点对比,认为责任损失机制的引进对逆向物流的实施具有重要的促进作用。最后,在上述研究的基础上提出企业实施逆向物流和政府制定相关政策的建议,认为将责任损失机制引入实施过程,有利于政府和企业自觉开展逆向物流。

Game Analysis About Reverse Logistics Between Government and Enterprise

Using the game theory,the paper builds up a two-person game model between government and enterprise,analyzes the behavior of government and enterprise,and gets the main factors which affects the behavior of enterprise or government and their equilibrium solutions.Furthermore by the introduction of responsibility loss in new modified game model,contrasting the two equilibrium solutions,it is believed that responsibility loss mechanism will promote the implement of reverse logistics.At last,on the basis of above research,the article raises up some measures about the implement of reverse logistics between government and enterprise.The article thinks the introduction of responsibility loss mechanism will play an important role during application of reverse logistics between government and enterprise.