表现主义绘画语言在现代包装设计中的应用

作为“纯艺术”的表现主义绘画,与作为实用艺术的现代包装设计,都基于共同的平面性质,二者在某种程度上有着密切的联系.尤其是表现主义诞生之日起,便以一个全新的理念与具有视觉冲击力的表现手法,打破了人们的视觉习惯,同时也给平面设计带来了巨大的影响,使包装设计多了一种样式.包装平面设计在借鉴表现主义版画的艺术观念时要注意利弊,过度地使用艺术语言会使设计作品削弱其实用价值,这就要求设计师具有较强的思考能力.

The Application of Expressionism Painting Language in Modern Packaging Design

Expressionism painting as ＂pure art＂ , and packaging design as the modem practical art, both based on the common nature of the plane, are closely linked to some extent. Espe- cially the expressionism, since its date of birth, as a brand - new concept and the technique of expression with visual impact, has broken people＇s visual habits and also brought the huge in- fluence to graphic design, so packaging tion to the pros and cons in reference to art language may make designed works design has a style. Packaging design should pay atten- expressionism print art concepts - excessive use of the weaken its practical value, which requires designers to have strong thinking ability.