新意识形态与中国当代文化——王晓明教授在汕头大学的演讲

新意识形态是在旧的官方意识形态逐渐退出当代的中国社会生活之下应运而生的。它认为人是首先需要满足眼前物质利益的生物 ;现代化是人类社会的必由之路 ,现代化需要通过市场经济来实现 ,通过平等竞争来进行。新意识形态分散在无数的形象、文字、图片当中 ,充斥在所有的媒体之内 ,已经是当今社会的主流 ,但却在一定程度上标榜着它的异端性 ,这就是新意识形态的双重性所在。

Neo-ideology and contemporary Chinese culture --A speech delivered at Shantou University

With the gradual vanishing of the time-worn official ideology from contemporary Chinese society,neo-ideology comes into existence.It strongly believes that man is first of all a being in urgent need of satisfying his own material interests at the right moment.Modernization is the inevitable route for human society to go by,but should be realized by market economy through fair competition.Neo-ideology has been the mainstream of the present-day society congesting in mass media but dispersing in innumerous images,writings and pictures.Herein lies its duality.