| 中国网络广告的互动性 |
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| 引用本文： | 万晓燕.中国网络广告的互动性[J].辽宁工程技术大学学报(社会科学版),2010,12(1):85-87. |
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| 作者姓名： | 万晓燕 |
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| 作者单位： | 辽宁工程技术大学,新闻传播系,辽宁,阜新,123000 |
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| 摘 要： | 网络广告策划中极具魅力、体现水平的部分就是创意,网络广告的创意要强调互联网本身的媒介特性,网络广告最为独特之处就在于其互动性。对网络广告的互动性进行思考,广告创意人可以在创意和现实之间找到平衡点,以保持网络广告高水准。
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| 关 键 词： | 网络广告 创意 互动性 |
On the interactivity of network advertisement in China |
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| WAN Xiaoyan.On the interactivity of network advertisement in China[J].Journal of Liaoning Technical University(Social Science Edition),2010,12(1):85-87. |
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| Authors: | WAN Xiaoyan |
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| Institution: | Department of Journalism &Communication/a>;Liaoning Technical University/a>;Fuxin 123000/a>;China |
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| Abstract: | Creativity is the part which is very attractive and manifests the level in the network advertisement plan.The network advertisement's creativity needs to emphasize Internet's medium characteristics.The most unique merit of network advertisement lies in its interaction.Through the thought of interactivity on network advertisement,the advertising creative person can find the balance point between the creativity and the reality,which maintains a high standard of the network advertisement. |
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| Keywords: | network advertisement creativity interaction |
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