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新媒体背景下的媒介融合途径
引用本文:姜冷.新媒体背景下的媒介融合途径[J].辽宁工程技术大学学报(社会科学版),2008,10(3):279-281.
作者姓名:姜冷
作者单位:辽宁工程技术大学,党委宣传部,辽宁,阜新123000
摘    要:针对新媒体时代受众对新闻报道提出新的需求,传统纸介质报纸已然陷入新媒体和新技术的挑战的问题,论述了新媒体背景下的媒介融合问题,提出了从报网互动的角度经营报纸网络版和通过卫星报纸变革报纸发行两条融合途径。论述了新媒体时代新闻传播形式——融合新闻。分析了新媒体时代融合新闻的优势,提出融合新闻必将成为新闻传播的主流,传统新闻媒介网络化是大势所趋。

关 键 词:新媒体  融合媒介  融合新闻  卫星报纸

Media convergence theory in the new media background
JIANG Leng.Media convergence theory in the new media background[J].Journal of Liaoning Technical University(Social Science Edition),2008,10(3):279-281.
Authors:JIANG Leng
Institution:JIANG Leng(Propaganda Department of the Party Committee,Liaoning Technical University,Fuxin 123000,China)
Abstract:In view of the problem that audience has put forward new requirements to the news report in new media times,and the traditional newspaper medium has been faced with the challenge of new media and new technologies,the problem of media convergence is discussed in the paper,and two convergence means are put forward,one of which is to deal in the network edition of a newspaper by the interaction of media and newspapers,and the other is to innovate the newspaper issue mode by using satellite newspapers.It is discussed that the form of news dissemination in new media times is convergence journalism.It is put forward that convergence journalism will certainly be the mainstream of news dissemination,and the cyberization of the traditional news is a general trend.
Keywords:new media  convergence media  convergence journalism  satellite newspaper
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