| 宁夏图书馆品牌服务建设分析简 |
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| 引用本文： | 杨文琴.宁夏图书馆品牌服务建设分析简[J].辽宁工程技术大学学报(社会科学版),2014(1):44-46. |
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| 作者姓名： | 杨文琴 |
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| 作者单位： | 宁夏自治区图书馆,宁夏 银川750001 |
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| 摘 要： | 针对图书馆品牌建设问题，采用归纳分析的方法，以宁夏图书馆为例，分析了图书馆品牌建设作用、品牌建设内涵，提出打造图书馆服务品牌、提供图书馆创新服务、提供图书馆特色服务、提供图书馆满意服务4个方面的图书馆品牌服务建设实现途径，为图书馆品牌服务建设提供借鉴。
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| 关 键 词： | 图书馆 品牌 品牌建设 特色服务 满意服务 |
Brand service construction of Ningxia Library |
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| YANG Wenqin.Brand service construction of Ningxia Library[J].Journal of Liaoning Technical University(Social Science Edition),2014(1):44-46. |
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| Authors: | YANG Wenqin |
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| Institution: | YANG Wenqin (Ningxia Autonomous Region Library,Yinchuan 750001, China) |
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| Abstract: | In view of problems in constructing library brand, an inductive analysis was made of the role, content of library brand construction based on the situation of Ningxia Library. Corresponding approaches are offered as follows： building the brand of library ser-vices and providing innovative, feature and satisfactory library services, which provides ref-erences for building brand services of libraries. |
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| Keywords: | library brand brand construction feature service satisfactory service |
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