浅析地域品牌的保护和发展

地域品牌是区域经济发展的产物,是地域内生产经营者品牌集体行为的综合体现,代表着良好的知名度与美誉度,它可以有效地提升区域内企业的竞争优势,促进区域经济的发展。然而,近年来地域品牌频现危机。地域品牌发生危机既有其自身属性的原因,也有立法和管理上的原因。因此,政府、行业组织、企业等各个相关主体,应该从品牌产权、行业标准、产业发展、品牌培育、制度环境等多方面着手,采取有效措施对地域品牌进行保护和发展。

Analysis of regional brands' protection and development

Regional brands are the product of regional economic development.They comprehensively embody collective actions that the manufacturers and dealers have taken in a region and represent good popularity and reputation.They can effectively enhance the competitive edge of regional enterprises and promote economic development in a region.However,the crisis in regional brands has often occurred in recent years.The crisis in regional brands is caused by its own attribute and lack of legislation and management.Therefore,the related subjects,such as the government,trade organization and enterprise,should take effective measures to protect and develop the regional brands in the regards of brand property right,trade criterion,industry development,brand cultivation and system environment.