| 海峡西岸经济区区域品牌问题探讨 |
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| 引用本文： | 谢弦.海峡西岸经济区区域品牌问题探讨[J].福建农林大学学报(哲学社会科学版),2007,10(2):11-15. |
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| 作者姓名： | 谢弦 |
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| 作者单位： | 闽江学院管理学系,福建,福州,350108 |
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| 基金项目： | 福建省社会科学规划项目 |
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| 摘 要： | 区域品牌是以区域作为一个品牌的特定名称,是区域特色经济发展、区域声誉、质量和历史文化的综合体现。与产品品牌相比,两者既存在共性,又存在着特性。在海峡西岸经济区区域品牌的创建过程中应充分注意区域品牌的这些特殊属性,从而更好地推进海峡西岸经济区区域品牌的建设,提升海峡西岸经济区区域吸引力与竞争力。
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| 关 键 词： | 海峡西岸经济区 区域品牌 |
| 文章编号： | 1671-6922(2007)02-0011-05 |
| 修稿时间： | 2006年9月10日 |
A discussion on regional brand of the economic zone on the west side of the Taiwan Straits |
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| XIE Xian.A discussion on regional brand of the economic zone on the west side of the Taiwan Straits[J].Journal of Fujian Agriculture and Forestry University,2007,10(2):11-15. |
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| Authors: | XIE Xian |
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| Abstract: | Regional brand is a special name regarding region as a brand.It is a comprehensive reflection of regional characteristics,economic development,regional reputation,quality,history and culture.Compared with product brand,there are both common and different characteristics.These special attributes of regional brand should be noticed fully in the process of building regional brand of the economic zone on the west side of the Taiwan Straits,and then better promoting the construction of regional brand of the economic zone on the west side of the Taiwan Straits and improving the attractiveness and competitiveness of the economic zone on the west side of the Taiwan Straits. |
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| Keywords: | the economic zone on the west side of the Taiwan Straits regional brand |
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