| 茶叶消费的文化学探讨 |
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| 引用本文： | 王秀萍,朱海燕.茶叶消费的文化学探讨[J].福建农林大学学报(哲学社会科学版),2012,15(6):54-57. |
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| 作者姓名： | 王秀萍 朱海燕 |
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| 作者单位： | 1. 福建省农科院茶叶研究所,福建福安,355015
2. 湖南农业大学园艺园林学院,湖南长沙,410128 |
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| 基金项目： | 福建省科技厅星火科技计划重大专项专题项目(2008SZ0001-8) |
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| 摘 要： | 对人们日常茶叶消费状况的调查表明,茶叶消费不仅是经济学现象,也是一种文化学现象。当前的茶文化消费有保健文化消费、社会认同消费和审美文化消费等3种主要形态,以追求保健功效和社会地位为目标固然极大地促进了茶叶消费的日益增长,但后劲不足甚至会产生负作用。今日茶消费文化的总体发展趋势是朝着对大众的茶审美趣味的引导和培养行进的,整体提升茶文化的美学价值将是蒸蒸日上的事业。
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| 关 键 词： | 茶 消费 文化学 营销 |
Study on culturology of tea consumption |
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| WANG Xiu-ping
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ZHU Hai-yan.Study on culturology of tea consumption[J].Journal of Fujian Agriculture and Forestry University,2012,15(6):54-57. |
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| Authors: | WANG Xiu-ping ZHU Hai-yan |
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| Institution: | 1.Tea Research Institute,Fujian Academy of Agricultural Sciences,Fu’ an,Fujian 355015,China; 2.College of horticulture and landscape,Hunan Agricultural University,Changsha,Hunan 410128,China) |
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| Abstract: | Everyday tea consumption surveys indicate that tea consumption is not only the economic phenomenon,but also a cultural phenomenon.The current tea culture consumption coexists three main forms such as healthcare,social identity and aesthetic culture.In fact,to pursue healthcare efficacy and social status has greatly promoted the growing tea consumption,but being short of aftereffect stamina has even caused negative effect.Nowadays the overall development trend of tea consumption culture is to guide and foster the tea aesthetic interest of the public,and entirely raising the aesthetic value of tea culture will be a prosperous career. |
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| Keywords: | tea consumption culturology marketing |
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