| 福州市消费者有机茶支付意愿及其影响因素分析——基于CVM的实证研究 |
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| 引用本文： | 杨江帆,刘宝玉,管曦.福州市消费者有机茶支付意愿及其影响因素分析——基于CVM的实证研究[J].福建农林大学学报(哲学社会科学版),2011(3). |
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| 作者姓名： | 杨江帆 刘宝玉 管曦 |
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| 作者单位： | 福建农林大学经济与管理学院;福建农林大学园艺学院;福建农林大学茶业科技与经济研究所; |
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| 摘 要： | 应用CVM和OE问卷方法研究福州市茶叶消费者有机茶支付意愿及其影响因素,采用列联表和pearson卡方独立性检验的统计分析方法,发现40-49岁和60岁以上者、本科及以上学历者、身体健康者、茶龄为4-6岁和11岁以上者、月收入3000元以上者对有机茶有大于平均数617.86元/kg的支付意愿。
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| 关 键 词： | 有机茶 支付意愿 CVM |
Analysis of the willingness to pay for organic tea and its influencing factors of consumers in Fuzhou——An empirical study based on CVM |
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| YANG Jiang-fan,LIU Bao-yu,GUAN Xi.Analysis of the willingness to pay for organic tea and its influencing factors of consumers in Fuzhou——An empirical study based on CVM[J].Journal of Fujian Agriculture and Forestry University,2011(3). |
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| Authors: | YANG Jiang-fan LIU Bao-yu GUAN Xi |
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| Institution: | YANG Jiang-fan1,2,3,LIU Bao-yu2,GUAN Xi1,3(1.Collegel of Economics and Management,Fujian Agriculture and Forestry University,2.College of Horticulture,3.Institute of Science,Technology and Economics of Tea Industry,Fuzhou,Fujian 350002,China) |
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| Abstract: | This thesis has researched the willingness to pay(WTP)of customers in Fuzhou City in organic tea and has researched the factors which influences the WTP by the use of OE of CVM.From the result of contingency tables and the chi-square test of independence.we discovered that the customers between 40 and 49 years old including older than 60 years;who has undergraduate course qualification including higher than it;who has healthy condition;whose tea ages are 4 or 5 or 6 years long including more than 11 years l... |
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| Keywords: | organic tea willingness to pay CVM |
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