试论高师院校招生信息的人际传播

招生宣传是吸引考生、争取丰富生源的有效途径。高师院校在招生宣传中要充分发挥人际传播方面的独特优势 ,建立以校友为主体的招生宣传网络 ,选择实效性强的招生信息人际传播途径。宣传中要注重全员宣传、时时宣传 ,增强宣传的有效性

A Trial Discussion on the Interpersonal Dissemination of the Information of the Enrollment of Higher Institutions of Teacher Education

Propaganda in the enrollment is an effective way of attracting students and enriching the source of students. In the enrollment propaganda, colleges and universities should give full play to the unique advantage of interpersonal dissemination, establish the enrollment propaganda network, select really effective way of interpersonal dissemination of information of the enrollment. All partner and all time propaganda should be conducted and improve the effectiveness of propaganda.