| 大众文化的叙事策略 |
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| 引用本文： | 叶奕翔.大众文化的叙事策略[J].北京工业大学学报(社会科学版),2011,11(3):74-78. |
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| 作者姓名： | 叶奕翔 |
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| 作者单位： | 华南师范大学文学院,广州,510006 |
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| 摘 要： | 通过文本细读,梳理出3种大众文化发展的策略：叙事节奏上,大众文化喜欢一张一弛;犬儒主义修辞为大众提供了宣泄渠道;类型化方面,大众文化追求＂稳中求变＂,迎合大众趣味,而不挑战其智力。大众文化通过这些策略吸引了众多的消费者。大众文化发展叙事策略的研究有助于进一步认识大众文化的特点,改变粗放型的研究,促进大众文化研究的发展。
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| 关 键 词： | 大众文化 叙事节奏 犬儒主义 |
The Narrative Strategies of Popular Culture |
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| YE Yi-xiang.The Narrative Strategies of Popular Culture[J].Journal of Beijing Polytechnic University(Social Sciences Edition),2011,11(3):74-78. |
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| Authors: | YE Yi-xiang |
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| Institution: | YE Yi-xiang (College of Chinese Language and Literature,South China Normal University,Guangzhou 510006,China ) |
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| Abstract: | Through close-reading,I studied the following three strategies of popular culture development:Narrative rhythm:alternate tension with relaxation;Cynicism rhetoric provides channels for the public to vent their feelings;As to type strategy,popular culture tends to pursue changes in stability,and to cater public's interest,while not to challenge their intelligence.Through these ways,popular culture attracts a lot of consumers.Studying narrative strategies helps us to know more about popular culture,to change ... |
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| Keywords: | popular culture narrative rhythm cynicism |
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