流通新常态下我国电子商务移动趋势研究

新常态推动着电子商务创新，移动电子商务引导着电子商务创新趋势。移动电子商务的移动性、及时性与私密性特征，是传统电子商务所不具备的。新常态带来新机遇与新挑战，也带来了消费需求的个性化与多样化。移动电子商务的发展，正迎合着经济新常态趋势，虽然会遇到诸多发展机遇，但也会面临许多发展障碍。通过诸如线上与线下协同、大数据应用、构建监管体系等一系列具体措施的提出，认为能驱动移动电子商务的健康良性发展。

Esearch on the E-commerce's Mobile Trend in China Under New Normal Circulation

The new normality takes innovation into e-commerce. The mobile e-commerce is the innovation trend of e-commerce. According to the traditional e-commerce, the mobile e-commerce has several differences, liking mobility, timeliness and privacy. The new normality brings new opportunities and challenges, it also bring the personality and diversifies about consumer demands. The mobile e-commerce 's development is to meet the new normality economy. There are many opportunities and obstacles for its development. Finally, it gives some suggestions, such as big-data applications, the transformation of the internet thinking, online and offline cooperation, trinity regulatory system. They can drive the healthy development of mobile e-commerce.