| “和商”理念与诚信准则 |
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| 引用本文： | 廖文杰.“和商”理念与诚信准则[J].北京工业大学学报(社会科学版),2003,3(1):34-36. |
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| 作者姓名： | 廖文杰 |
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| 作者单位： | 福建省南平广播电视大学,福建,南平,353000 |
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| 摘 要： | 分析了“和商”理念在各种营销关系中的诚信表现,研究“和商”营销道德领域内企业的诚信底线,并依据 “和商”理念提出“和商”诚实守信、维护信用的基本诚信准则和履行社会责任的最高要求。
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| 关 键 词： | 诚信 准则 和商 |
| 文章编号： | 1671-0398(2003)01-0034-03 |
| 修稿时间： | 2002年4月3日 |
Idea of 'Harmonious Marketing' and Rules of Honesty and Credit |
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| LIAO Wen-jie.Idea of ''''Harmonious Marketing'''' and Rules of Honesty and Credit[J].Journal of Beijing Polytechnic University(Social Sciences Edition),2003,3(1):34-36. |
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| Authors: | LIAO Wen-jie |
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| Abstract: | Honesty and credit is the necessary moral base of market system. The 'harmonious marketing' idea, based on harmony and with honest and credit as its essentials, lays stress on the formation of a favorable social relationship and social credit. This paper analyzes the idea of 'harmonious marketing' and its exhibition of honesty and credit in every business transaction, researches the lowest limits of honesty and credit of an enterprise in business ethics field and presents the basic rules of honesty and credit and the highest requirement of performing the social obligation. |
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| Keywords: | honesty and credit rules harmonious marketing |
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