国学“被”商品化:国学推广的一种偏离

学界、媒体等为推广国学做了诸多工作。而在此契机下,国学却被某些人当做谋利的商品。国学＂被＂商品化使得国学推广以营利为最高目的,呈现出种种乱象：国学＂被＂一味媚俗、＂被＂无序供应、＂被＂炒作营销、＂被＂低级消费。其实质是对国学推广的偏离：营利至上是对国学推广＂文化担当＂的偏离;一味媚俗、无序供应、炒作营销是对国学本真的偏离;低级消费是对＂化民成俗＂的偏离。而真正的国学推广须是利他的、客观的、理性的。

Chinese Learning's "Being" Commercialized: A Deviation From Popularization of Chinese Learning

In recent years,the academic circles,the mass media and so on have done much for popularization of Chinese Learning.In this background,however,Chinese Learning was regarded as a profitable commodity by some people.Commercialized Chinese Learning made popularization of Chinese Learning for interests at first,so it was in chaos:Chinese Learning was blindly vulgar,supplied in disorder,hyped up and sold,consumed in low-level. In essence,it was a deviation from popularization of Chinese Learning:interests first deviated from the cultural responsibility,the former three of the chaos deviated from the truth of Chinese Learning;and the last one deviated from the cultivation.This is not the popularization of Chinese Learning that we expect,which really should be selfless,objective and rational.