网络营销中的信用缺失与信用建设

描述了网络营销中信用缺失的概念、表现及危害;认为网络营销中的信用缺失是由于历史原因、体制滞后、处罚不力以及道德缺失等造成的;设计了网络信用建设的四种主要模式,即中介人模式、担保人模式、网站承诺式以及委托授权式;提出了网络信用建设的四种基本方法,即示范激励、市场主导、加强立法以及德法并举;最后,从身份审核、数据保全、合同监管以及公证计划等四方面对网络信用建设的措施进行了探讨。

Credit Lack and Its Construction in Net Marketing

The paper considers that the problem of network marketing credit lack is caused by historical reason,system lag,low punishment strength,moral lack and so on;it esigns four main patterns for network credit construction,namely intermediary person pattern,guaranteed person pattern,website pledge types as well as the request authorization type;it roposes four essential methods for network construction,namely demonstrated stimulation,market leadership,strengthened legislation as well as taking credit and law into simultaneously;finally,it carries on the discussion facing the network credit construction measures from status verification,data preserved,contract supervising and managing,notarization plan and so on.