| 银行差异化服务与竞争优势塑造 |
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| 引用本文： | 黄飞鸣,吴晓丽.银行差异化服务与竞争优势塑造[J].河南科技大学学报(社会科学版),2005,23(2):81-84. |
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| 作者姓名： | 黄飞鸣 吴晓丽 |
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| 作者单位： | 1. 天津商学院,经贸学院,天津,300134
2. 河南科技大学,财务处,河南,洛阳,471003 |
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| 摘 要： | 功能同质性的弊端是服务同质化,缺乏竞争优势。目前我国金融业买方市场日趋成熟,以顾客为中心的经营环境正在形成。克服银行同质化,实施银行服务以顾客为中心的差异化战略,塑造各自的竞争优势,才能在激烈的市场竞争中获胜。
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| 关 键 词： | 商业银行 金融服务 同质化 差异化 |
| 文章编号： | 1672-3910(2005)02-0081-04 |
| 修稿时间： | 2004年9月3日 |
Different service of bank and setting up of its competitive advantage |
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| HUANG Fei-ming,WU Xiao-li.Different service of bank and setting up of its competitive advantage[J].Journal of Henan University of Science & Technology:Social science,2005,23(2):81-84. |
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| Authors: | HUANG Fei-ming WU Xiao-li |
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| Institution: | HUANG Fei ming 1,WU Xiao li 2 |
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| Abstract: | The abuse of function homogeneity is the service homogeneity and competitive advantage lacking. Buyers' market in Chinese financial industry is becoming mature gradually,and the environment of regarding customers as the core is forming presently. Only to overcome the problem of banking homogeneity, to regard customers as the core, and to strengthen competitive advantage,can our financial industry win in drastic market competition. |
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| Keywords: | commercial bank finance service homogeneity discrepancy |
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