“知沟理论”审视下贵州民族地区媒介使用效果分析

新闻传播技术进步并不必然带来信息的平等共享,相反,由于传播能力的差异而造成的信息鸿沟,使得不同地区社会发展差距拉大.和发达地区比较,贵州少数民族地区这种差距拉大的现象尤为突出.文章从传播学“知沟理论”的视角切入,在田野调查的基础上,以贵州省惠水县长安乡为个案,分析贵州少数民族地区媒介使用效果较差的事实和造成这一现状的深层次原因,在此基础上提出一些建议.

Effects of Media Use in Guizhou's Ethnic Areas under the Perspectives of “Knowledge Gap” Theory

The advances in journalism media technology do not necessarily bring about the equality of information. On the contrary, because of discrepancies of communication, a gap would occur and widen. Based on the perspectives of ＂knowledge gap＂ in communication as well as field work, this paper studies the fact and causes with Chang＇ an Township of Huishui County, Guizhou Province as a case. Suggestions are made for improvement.