| 广播媒体提升舆论引导力的路径初探 |
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| 引用本文： | 刘红春.广播媒体提升舆论引导力的路径初探[J].贵州民族学院学报,2010(2):175-177. |
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| 作者姓名： | 刘红春 |
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| 作者单位： | 贵州民族学院传媒学院,贵州贵阳550025 |
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| 基金项目： | 贵州民族学院科研基金资助项目 |
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| 摘 要： | 大众传媒在为公众提供信息的同时,也发挥着引导舆论的重要作用,是一种最有代表性的舆论载体。本文通过对广播媒体的传播特性、当前我国广播媒体的发展现状以及对提升广播媒体舆论引导力的重要性进行分析,进而提出我国广播媒体在新一轮市场竞争中如何提升舆论引导力、为社会主义建设服务的问题。
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| 关 键 词： | 广播媒体 舆论 舆论引导力 |
On the Role of Broadcasting in Public Opinion Guiding |
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| LIU Hongchun.On the Role of Broadcasting in Public Opinion Guiding[J].Journal of Guizhou University for Nationalities,2010(2):175-177. |
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| Authors: | LIU Hongchun |
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| Institution: | LIU Hongchun |
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| Abstract: | Mass media plays and important role in the guiding of public opinions.It is argued that broadcasting should continue to act out a positive role in shaping public mentality in present days when social harmony is advocated. |
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| Keywords: | Broadcasting public opinion public opinion guiding |
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