| 营销风险预警机制研究 |
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| 引用本文： | 王湃.营销风险预警机制研究[J].长春工程学院学报(社会科学版),2006,7(2):48-50,78. |
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| 作者姓名： | 王湃 |
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| 作者单位： | 长春工程学院,长春,130012 |
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| 摘 要： | 通过对营销风险来源分析,构建了营销风险预警指标体系,并基于多层次模糊综合评价方法,提出营销预警分析模型,将定性与定量指标进行综合评价,在此基础上,企业可根据具体情况,确定风险等级及采取相应措施。
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| 关 键 词： | 营销风险 预警 多层次模糊综合评价 |
| 文章编号： | 1009-8976(2006)02-0048-03 |
| 修稿时间： | 2006年3月30日 |
Study on the system of pre-warning marketing risks |
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| WANG Pai.Study on the system of pre-warning marketing risks[J].Journal of Changchun Institute of Technology(Social Science Edition),2006,7(2):48-50,78. |
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| Authors: | WANG Pai |
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| Abstract: | This paper constructs the index system of pre-warning marketing risks by analyzing the sources of marketing risks and sets forth the analysis model of pre-warning marketing risk that makes integrative evaluation through combining quantitative and qualitative indexes.On this basis,enterprises will be able to identify the grade of their marketing risks and take counter-measures accordingly. |
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| Keywords: | marketing risk pre-warning multi-layer integrative fuzzy evaluation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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