| 大众消费心理与网络营销 |
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| 引用本文： | 王长海,余蕾.大众消费心理与网络营销[J].长春工程学院学报(社会科学版),2002,3(4):30-32. |
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| 作者姓名： | 王长海 余蕾 |
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| 作者单位： | 吉林农业大学,人文政法学院,长春,130118 |
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| 摘 要： | 从消费个性化、消费行为及价格因素等方面分析了当代大众消费者的心理变化趋势 ,探讨了网络营销企业在满足消费者个性化需求等方面存在的心理优势及消费者、引导消费自信等方面存在的心理不足。认为网络营销时代即将到来 ,但企业和消费者还应对网络营销进行权衡利弊 ,做出正确的选择。
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| 关 键 词： | 营销模式 消费心理 网络营销 |
| 文章编号： | 1009-8976(2002)04-0030-03 |
| 修稿时间： | 2002年10月25日 |
Masses'consumer psychology and network marketing |
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| WANG Chang hai,et al..Masses''''consumer psychology and network marketing[J].Journal of Changchun Institute of Technology(Social Science Edition),2002,3(4):30-32. |
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| Authors: | WANG Chang hai |
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| Abstract: | This article analyses the psychological changing tendency of contemporary consumers in several respects, such as consumers' behavior, price factor, etc. It discusses that network marketing enterprises have the psychological superiority in meeting consumers' individualized demands, whereas they have something insufficient in probing into consumers' or guiding consumers'. It believes that network marketing era is coming, but enterprises and consumers should weigh the advantages and disadvantages of the network marketing, and make their correct choice. |
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| Keywords: | marketing mode consumer psychology network marketing |
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