| 依托电视媒体推进农村马克思主义大众化的几点思考 |
| |
| 引用本文： | 张晖,张星晨,张静.依托电视媒体推进农村马克思主义大众化的几点思考[J].华北水利水电学院学报(社会科学版),2013,29(1):114-118. |
| |
| 作者姓名： | 张晖 张星晨 张静 |
| |
| 作者单位： | 中国农业大学思想政治教育学院,北京,100083 |
| |
| 基金项目： | 中央高校基本科研业务专项资金项目《马克思主义视阈中的统筹城乡发展问题研究》(2011JS137) |
| |
| 摘 要： | 电视媒体在推进农村马克思主义大众化过程中具有其他媒体不可比拟的优势,是当前农村文化设施不健全条件下推进马克思主义大众化的现实媒介选择。依托电视媒体推进农村马克思主义大众化,要做到秉持"以受众为本"的理念创新农村影视文化宣传,提高马克思主义理论传播的吸引力、渗透力和影响力;发掘电视媒体的教育功能,增强农民对当代中国马克思主义的认同感和信服度;提升电视媒体工作人员的马克思主义理论素养和乡村传播能力,促进马克思主义的有效传播。
|
| 关 键 词： | 电视媒介 农村 马克思主义大众化 |
Reflection on Promoting the Popularization of Marxism in Rural Areas via the TV Media |
| |
| ZHANG Hui
,
ZHANG Xing-chen
,
ZHANG Jing.Reflection on Promoting the Popularization of Marxism in Rural Areas via the TV Media[J].Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition),2013,29(1):114-118. |
| |
| Authors: | ZHANG Hui ZHANG Xing-chen ZHANG Jing |
| |
| Institution: | (School of Ideological and Political Education,China Agricultural University,Beijing 100083,China) |
| |
| Abstract: | TV media is the most realistic approach in promoting the popularization of Marxism in rural areas.Under the current rural cultural infrastructure conditions,it has incomparable advantages than other media.To promote the popularization of Marxism in rural areas,TV media should follow the idea of "putting people first" in the innovation of rural film and television cultural propaganda,to make Marxist theory more attractive,influential and permeable.At the same time,educational function of TV media in rural area should be developed,to enhance farmers' belief and trust of the modern Marxist theory.TV media crews' Marxist theory level and their ability in transmitting it should be enhanced,to promote the effective dissemination of Marxist theory. |
| |
| Keywords: | TV media rural area the popularization of Marxism |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
