基于四脉理论的万仙山景区旅游形象定位研究

随着旅游景区数量的增多,大众旅游的不断普及,游客旅游心理的不断成熟以及旅游景区同质化严重、旅游产品单一等问题的出现,同类型景区之间的竞争将更加激烈。旅游景区要脱颖而出,合理的旅游形象定位尤为重要。万仙山景区属于南太行山水型景区,目前还未在游客心中树立鲜明的景区形象。基于四脉理论,对万仙山景区的形象进行提炼,将其定位为"户外乐园,攀岩天堂",将有利于万仙山景区的发展。

The Tourism Image Positioning Research of Wanxian Mountain Based on the Four Pulse Theory

Along with the increase in number of scenic spots, the deepening of mass tourism, the maturity of the tourists＇ mentali- ty, the emergence of the problem such as the homogeneity of the scenic spots and the singleness of tourism product, which has made the competition more fierce between the same type scenic areas. In the development, if tourism scenic spots want to stand out, reasonable tourism image positioning is particularly important. As part of the southern Taihang Mountains, Wanxian Mountain belongs to landscape type scenic spot. Now, it has not been set up the vivid image of the scenic spot in the heart of tourists. The article mainly applies four pulse theory to refine the image of Wanxian mountain scenic area, that is, outdoor playground, rock climbing heaven.