电视与网络的媒体融合与发展对策探讨

本文对新媒体环境下媒介环境的变化及对公众影响进行了宏观分析;对国外视网融合的背景过程,国内视网融合进程中已出现的各种合作模式和生存态势进行了进一步的分析;指出我国传统电视与网络融合发展的良好前景;目前需要加快步伐拓展电视媒体在新媒介环境下的全业务能力,以实现电视媒体与网络的互动、互补、交合、分享发展和延伸优势,实现新媒体环境下电视的产业化运作和经济效益的长效发展目标。

Countermeasures for Integration and Development of the Media between Television and Network

This paper makes macro-analysis of the change and impact of media environment on audiences under new media environment,further analyzes all kinds of cooperative modes and existing status in the process of the integration of television and network,and points out bright prospect for integrated development between television and network.Currently,the expansion of all-round business capacity of television media needs to be accelerated to realize interactive,complementary,integrated and sharing development and e...