当前重庆发展乡镇文化产业的几点思考

在大力推进新型城镇化和实施生态文明战略的当下，重庆发展乡镇文化产业可谓机遇与挑战并存。重庆乡镇文化产业虽有一定基础，但仍然存在区域发展不平衡、发展模式单一等主要问题。若政府牵头搭台、调动社会各方力量，以打造乡镇文化旅游产业品牌为起点、积极实施引智创新，不断深化、完善乡镇文化产业链，最终走向产业集聚，文化产业必将发挥其对镇域经济的扩散效应，有效推动镇域经济的绿色崛起。

Several Thoughts on Current Cultural Industry Development in Towns and Villages in Chongqing

Under the background of the strategy of vigorous new style urbanization promotion and ecological civilization implementation, there are both challenge and opportunity for Chongqing to develop cultural industry of towns and villages in Chongqing, however, there are still some problems such as imbalanced regional development, single development model and so on. Industrial accumulation can be finally formed by governmental organization to set up platform to organize the forces in all works of life, by taking urban and rural tourism industry brands initiation as the starting point to actively bring in wise people and implement innovation, and by continuously deepening and perfecting cultural industry chain in the towns and the villages so that cultural industry will inevitably play a spreading role in town region economy to effectively boost the green rise of town region economy.