从认知角度解读网络语言的强势模因

从模因论角度看,语言本身就是一种模因.成功模因的复制和传播为解释网络语言的传播起着极其重要的作用.从模因论(Memitics,以下简称MT)出发,结合认知脚本理论(Script Theory,以下简称ST),以丰富的网络新词为语料,深入探讨网络词语模因得以复制、传播的认知过程.并提出模因论对网络言语交际的独特解释力.只有了解成功的模因在网络新词语复制、传播过程中的听话人的认知机制,才能正确解读纷繁复杂的网络交际行为产生的新词现象.

Interpretation of strong Meme of network language from the angle of recognition

Language itself is a kind of Meme from the angle of Meme theory,and the copy and communication of successful Meme play an important role in the interpretation of network language communication.On the basis of Meme theory(MT) and recognition Script Theory(ST),this paper deeply discusses the recognition process of the copy and communication of network language Meme by taking rich new network words as language materials,and points out the special interpretation effect of Meme Theory on network language communication.Only mastering the recognition mechanism of the hearing people in the process of copy and communication of new network words of successful Meme,can new words of network communication be correctly understood in complex network communication behaviors.