| 礼貌原则在商务英语信函中的运用 |
| |
| 引用本文： | 陈楚君.礼貌原则在商务英语信函中的运用[J].重庆工商大学学报(社会科学版),2008,25(3):135-137. |
| |
| 作者姓名： | 陈楚君 |
| |
| 作者单位： | 河源职业技术学院,旅游与经济系,广东,河源,517000 |
| |
| 基金项目： | 广东省河源职业技术学院教学研究课题 |
| |
| 摘 要： | 礼貌是语言交际中的普遍现象,也是商务英语信函中最令人关注的语言特征.一封彬彬有礼的商务英语信函,能有效增强贸易双方彼此间的信任感,提高商务成功的几率.恰当运用礼貌原则有助于信函作者写出得体、礼貌的商务英语信函,获得期望中的效果,从而实现商务活动中的双赢.
|
| 关 键 词： | 语用学 礼貌原则 商务英语信函 |
The Application of Politeness Principle in Business English Letter |
| |
| CHEN Chu-jun.The Application of Politeness Principle in Business English Letter[J].Journal of Chongqing Technology and Business University Social Science Edition,2008,25(3):135-137. |
| |
| Authors: | CHEN Chu-jun |
| |
| Institution: | CHEN Chu-jun(Department of Tourism , Economics,Heyuan Polytechnic,Heyuan Guangdong 517000) |
| |
| Abstract: | Politeness is a common phenomenon in language communication,it is also a language feature that most attracts attention in business English letter.A refined and courteous business letter can effectively enhance trust between both parties of the trade,and improve the probability that the commercial affair succeeds.Based upon the theory of politeness principle in pragmatics,this paper goes on a preliminary research on business letter writing. |
| |
| Keywords: | applied linguistics politeness principle pusiness letter |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《重庆工商大学学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《重庆工商大学学报(社会科学版)》下载免费的PDF全文 |
