| 行为经济学的逻辑主线和理论贡献 |
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| 引用本文： | 马广奇,张林云.行为经济学的逻辑主线和理论贡献[J].重庆工商大学学报(社会科学版),2009,26(3):17-22. |
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| 作者姓名： | 马广奇 张林云 |
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| 作者单位： | 1. 陕西科技大学管理学院,陕西,西安,710021
2. 东莞理工学院,广东,东莞,523808 |
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| 摘 要： | 自2002年以来,行为经济学在国内经济学界迅速传播,但是国内对行为经济学的理解多限于外围和表面。通过对行为经济学的逻辑主线进行分析,归纳其核心观点和理论贡献,对行为经济学的应用和发展进行了综述和介绍。
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| 关 键 词： | 行为经济学 决策行为 行为金融学 新古典经济学 |
The main line and theory contribution of behavioral economics |
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| MA Guang qi,ZHANG Lin yun.The main line and theory contribution of behavioral economics[J].Journal of Chongqing Technology and Business University Social Science Edition,2009,26(3):17-22. |
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| Authors: | MA Guang qi ZHANG Lin yun |
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| Institution: | 1.Management School;Shaanxi University of Science and Technology;Shaanxi Xian 710021;2.Dongguan University of Technology;Guangdong Dongguan 523808;China |
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| Abstract: | Behavioral economics spreads in the educational circles of the domestic economy rapidly after obtaining Nobel Prize for economics in 2002,but the domestic understanding of behavioral economics is limited to its peripheries and surfaces.The analysis of logic thread of behavioral economics has summed up its key view and theory contribution,and has carried on survey and introduction to application and development of behavioral economics. |
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| Keywords: | behavioral economics decision behavior behavioral finance |
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