中小企业核心竞争力的模糊评价

中小企业要想在激烈的市场竞争中获得生存和发展的空间,就必须着力打造和不断提升自身的核心竞争力,因此,如何科学地评价中小企业核心竞争力显得十分重要,而模糊综合评判方法可以达到科学评价中小企业核心竞争力的目的。设计模糊评判中小企业核心竞争力的指标体系的原则是科学性、代表性、全面性、通用性、可行性、动态性和系统性,推荐的评价中小企业核心竞争力的指标体系的主准则层是由管理能力、市场应对能力、核心技术能力、核心营销能力、企业文化和发展潜力六个指标组成,Delphi法是推荐的用于设计各评价指标权重和评估子准则层影响力的方法。

Fuzzy Comprehensive Assessment of the Core Competence of Small-and Medium-sized Enterprises

The aim of fuzzy comprehensive assessment is to seek accurate assessment of core competence for small and medium sized enterprises. There are seven fundamental principles in designing the assessment index system: scientific, representative, comprehensive, universal, feasible, dynamic and systematic. The assessment index system of the core competence for small and medium sized enterprises includes management principle, adaptability to the dynamic changes of market, control of core skills, efficiency of selling operation, corporate culture and market potentials. The Delphi method is one of the most effective ones to design and measure each weighted index number.