| 平面广告设计中的空白艺术 |
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| 引用本文： | 祝莹,张宝,许凯明.平面广告设计中的空白艺术[J].合肥工业大学学报(社会科学版),2007,21(4):181-184. |
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| 作者姓名： | 祝莹 张宝 许凯明 |
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| 作者单位： | 1. 合肥工业大学,机械与汽车工程学院,合肥,230009
2. 安徽大学,艺术学院,合肥,230035 |
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| 摘 要： | "空白"是一门艺术,普遍存在于各种艺术形态之中.空白所形成的虚余地,能给人们提供许多想象的空间,获得视觉上的轻松,从而体现设计"以少胜多"的价值性.在平面广告设计中,空白与文字、图形的编排从某种程度上来说直接影响着版面设计的成功与否,而这三方面对于版面的把握又主要取决于空白的面积、位置、形状等.因此空白艺术在平面广告设计中十分重要,在版面设计中绝对不能忽视空白的作用.
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| 关 键 词： | 平面广告 空白 版面设计 审美 意境 |
| 文章编号： | 1008-3634(2007)04-0181-04 |
| 修稿时间： | 2006年10月30 |
Art of Blankness in Graphic Advertisement Design |
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| ZHU Ying,ZHANG Bao,XU Kai-ming.Art of Blankness in Graphic Advertisement Design[J].Journal of Hefei University of Technology(Social Sciences),2007,21(4):181-184. |
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| Authors: | ZHU Ying ZHANG Bao XU Kai-ming |
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| Abstract: | "Blankness" is a subject of art and widely exists in a variety of art forms.The virtual space that the blankness formed brings people much room to imagine and gain the relaxation of the sense of sight.It also can reflect the value of "less is better than more".In graphic advertisement design,blank space,word and pictures directly influenced the success of layout from a certain angle.However,the three respects of design is mainly decided by the blankness's area,position and shape.The importance of graphic advertisement design is adequately discussed in this article and the use of blankness of layout design can not be ignored. |
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| Keywords: | graphic advertisement blankness layout aesthetics artistic conception |
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