| 地铁新媒体广告的视觉传播 |
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| 引用本文： | 苏杨.地铁新媒体广告的视觉传播[J].合肥工业大学学报(社会科学版),2010,24(1):168-172. |
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| 作者姓名： | 苏杨 |
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| 作者单位： | 安徽工程科技学院,艺术设计系,安徽,芜湖,241000 |
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| 基金项目： | 安徽工程科技学院青年基金项目 |
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| 摘 要： | 地铁广告是一种新媒体广告形式。运用地铁车厢和周边的环境形成的综合性地铁媒体，由于空间的封闭性和流动人群的典型性特征，为未来地铁广告创造了一个全新的时代。对地铁广告的视觉传播形态、特征及趋势的总结与梳理，可以勾勒出地铁广告视觉传播途径。而目前地铁广告存在的问题，应值得行业与相关职能部门的自律与关注。
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| 关 键 词： | 地铁 广告 新媒体 视觉传播 |
Visual Communication of New Subway Media Advertisements |
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| SU Yang.Visual Communication of New Subway Media Advertisements[J].Journal of Hefei University of Technology(Social Sciences),2010,24(1):168-172. |
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| Authors: | SU Yang |
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| Institution: | SU Yang (Department of Art and Design, Anhui Institute of Engineering Science and Technology, Wuhu 241000, China) |
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| Abstract: | Subway advertisements is a new form of media advertising. The use of the train compartments and the surrounding environment to form a comprehensive subway media spaee will create a new era of subway advertisements due to the closure of space and the typical eharacterristics of the population. By summing up the visual communication patterns, characteristics and trends of subway advertisements, this paper outlines the visual communnication approaches of subway advertisements. And the existing problems of subway advertisements should deserve the self-discipline and concern of the related functional departments. |
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| Keywords: | subway advertisement new media visual communication |
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