| 基于互联网电视节目平台的体育用品网络营销策略研究 |
| |
| 引用本文： | 刘,放.基于互联网电视节目平台的体育用品网络营销策略研究[J].合肥工业大学学报(社会科学版),2014(2):32-36. |
| |
| 作者姓名： | 刘 放 |
| |
| 作者单位： | 安徽审计职业学院学生处,合肥230601 |
| |
| 基金项目： | 安徽省体育局体育社会科学研究重点项目（ASS2014128） |
| |
| 摘 要： | 分析研究当前电视节目与电子商务平台合作的案例,提出基于互联网电视节目平台的体育用品网络营销策略:借助体育类节目平台开展体育用品营销、构建体育用品网购平台、完善物流与客服体系等;以期为推动体育用品电子商务营销和体育用品企业的发展提供参考。
|
| 关 键 词： | 体育用品 互联网电视 网络营销 |
Analysis of Network Marketing Strategies of Sporting Goods Based on Internet TV Platform |
| |
| LIU Fang.Analysis of Network Marketing Strategies of Sporting Goods Based on Internet TV Platform[J].Journal of Hefei University of Technology(Social Sciences),2014(2):32-36. |
| |
| Authors: | LIU Fang |
| |
| Institution: | LIU Fang (Students Affairs Division, Anhui Audit College, Hefei 230601, China) |
| |
| Abstract: | The cases of the collaboration between the current TV programs and e-commerce platform are analyzed.Then the network marketing strategies of sporting goods based on Internet TV platform are proposed,including carrying out sporting goods marketing with the help of sports programs,constructing online shopping platform of sporting goods,improving logistics and customer service system,etc.The study provides a reference for promoting the development of e-commerce marketing of sporting goods and sporting goods companies. |
| |
| Keywords: | sporting goods Internet TV network marketing |
| 本文献已被 CNKI 维普 等数据库收录！ |
