| 高校声誉机制的经济管理学分析 |
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| 引用本文： | 李蕴,段婕.高校声誉机制的经济管理学分析[J].兰州大学学报(社会科学版),2009,37(2). |
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| 作者姓名： | 李蕴 段婕 |
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| 作者单位： | 1. 西北工业大学科技处,陕西,西安,710129
2. 西北工业大学人文经法学院,陕西,西安,710129 |
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| 基金项目： | 陕西省软科学课题，高教基金，西北工业大学面向21世纪教育振兴行动计划（985计划） |
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| 摘 要： | 声誉机制是维护市场经济运行的重要机制.随着社会主义市场经济体制的确立,高等教育改革引发教育领域的竞争,使中国教育市场的竞争越来越激烈,高等学校的竞争也由初期的数量、规模的竞争逐步转入深层的声誉竞争.声誉也越来越成为高校可持续发展的关键要素.从经济管理学角度,阐述了高校声誉的涵义及特征,运用博弈分析法剖析了高校声誉机制生成的机理,提出构建高校声誉机制的相应对策建议.
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| 关 键 词： | 高校声誉机制 经济管理学 高等教育改革 博弈分析法 可持续发展 |
Economic Management-oriented Analysis on the Reputation Mechanism of Colleges and Universities |
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| LI Yun,DUAN Jie.Economic Management-oriented Analysis on the Reputation Mechanism of Colleges and Universities[J].Journal of Lanzhor University(Social Sciences),2009,37(2). |
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| Authors: | LI Yun DUAN Jie |
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| Institution: | 1.Department of Science and Technology;Northwestern Polytechnical University;Xi'an 710129 2.School of Literature;Economy and Law;Xi'an 710129;China |
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| Abstract: | Fame mechanism is great importance to keep the market running.With the establishment of the socialist market economy,the competition in education caused by the higher education reform intensifies the competition of Chinese education market.Developing from scale competition up to fame level.So fame is becoming a key factor in terms of the sustained development of colleges and universities.From the perspective of economic management, this paper expounds the definition and characteristics of fame of colleges a... |
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| Keywords: | college and university fame mechanism economic management reform of higher education game theory sustained development |
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