| 改革开放以来中国广告业的发展 |
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| 引用本文： | 葛桂莲.改革开放以来中国广告业的发展[J].兰州大学学报(社会科学版),1999(1). |
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| 作者姓名： | 葛桂莲 |
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| 作者单位： | 兰州大学国际政治系 |
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| 摘 要： | 十一届三中全会的召开,改革开放政策的确立,使我国广告业不仅得以恢复,而且焕发蓬勃的生机,成为发展最快的行业之一。改革开放政策是我国广告业发展的根本保证,而透视我国广告业的发展现状,亦能看出改革开放２０年的伟大成就
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| 关 键 词： | 十一届三中全会 改革开放 广告 |
The Development of Advertisting Since Estabilishment of "Reform and Opening up" Policy |
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| Ge Guilian.The Development of Advertisting Since Estabilishment of "Reform and Opening up" Policy[J].Journal of Lanzhor University(Social Sciences),1999(1). |
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| Authors: | Ge Guilian |
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| Abstract: | Advertisting in China has met a favorable tune when the policy of "reform and opening up" was determined on the 3rd Plenary Session of the 11th Central Committee of the C.P.C.in 1978. After 1978, advertisting has not only been recovered, but freshened with vigor and vitality, and become an rapidly developing industry. From developing stages and the present situation, the paper showes the great achievements in the past 20 years, and concludes that the policy of "reform and opening up" is an essential guarantee for the advertisting development in China. |
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| Keywords: | the 3rd Plenary Session of the 11th Certral Committee of the C P C reform and opening up advertisting |
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