| 跨国公司在华汽车营销模式研究 |
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| 引用本文： | 康灿华,黄韵玲,姜辉.跨国公司在华汽车营销模式研究[J].武汉理工大学学报(社会科学版),2004,17(3):316-319. |
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| 作者姓名： | 康灿华 黄韵玲 姜辉 |
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| 作者单位： | 武汉理工大学,经济学院,湖北,武汉,430070 |
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| 基金项目： | 国家社会科学基金项目"加入WTO与中国汽车工业发展研究"(00JBY063) |
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| 摘 要： | 跨国公司在华汽车营销模式是在移植母国营销模式的基础上,结合中国汽车营销现状发展起来的。文章从介绍我国汽车营销现状入手,分析了影响跨国公司在华选择汽车营销模式的因素,指出了目前跨国公司在华汽车营销的主要模式及其对我国汽车营销模式产生的影响,并对我国汽车营销的发展趋势提出了一些构想。
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| 关 键 词： | 跨国公司 汽车营销 模式 |
| 文章编号： | 1671-6477(2004)03-0316-04 |
| 修稿时间： | 2004年4月12日 |
Research on the Automobile Marketing Models of Transnational Corporations in China |
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| KANG Can-hua,HUANG Yun-ling,JIANG Hui.Research on the Automobile Marketing Models of Transnational Corporations in China[J].Journal of Wuhan University of Technology(Social Science Edition),2004,17(3):316-319. |
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| Authors: | KANG Can-hua HUANG Yun-ling JIANG Hui |
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| Abstract: | The automobile marketing models of transnational corporations in China are developed on the basis of transplanting from marketing models of homelands and with the consideration of the Chinese current situations of automobile marketing. This article introduces the current situations of automobile marketing of our country firstly, then analyses the factors that influence the choice of automobile models of transnational corporations in China, puts forward the main automobile marketing models of transnational corporations in China and the impacts that the transnational corporations may have on the automobile marketing models of our country, and gives some conceptions on the development tendency of China's automobile marketing finally. |
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| Keywords: | transnational corporations automobile marketing models |
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