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创业禀赋中介效应下创业教育与创业意愿关系研究
引用本文:王坤,李耘涛.创业禀赋中介效应下创业教育与创业意愿关系研究[J].武汉理工大学学报(社会科学版),2012(2):189-193.
作者姓名:王坤  李耘涛
作者单位:天津商业大学商学院;南开大学商学院;天津大学管理学院
基金项目:天津市教育科学“十二五”规划课题(HEYP5013);天津商业大学教改项目(JGXMYB06)
摘    要:创业教育、创业禀赋、个体背景等因素都会影响大学生创业意愿。特别是从创业教育到创业意愿需要一定转化路径的支持。以天津市、秦皇岛市两地高校为例验证了创业禀赋在创业教育转化为学生创业意愿形成中所起的中介作用,并提出个体创业经历对创业禀赋与创业意愿关系具有调节作用。

关 键 词:创业禀赋  创业教育  个体背景  创业意愿

Research on the Relation between Entrepreneurship Education and Entrepreneurial Willingness Mediating by Entrepreneurial Endowment
WANG Kun,Li Yun-tao.Research on the Relation between Entrepreneurship Education and Entrepreneurial Willingness Mediating by Entrepreneurial Endowment[J].Journal of Wuhan University of Technology(Social Science Edition),2012(2):189-193.
Authors:WANG Kun  Li Yun-tao
Institution:1,3(1.School of Business,Tianjin University of Commerce,Tianjin 300134,China; 2.School of Business,Nankai University,Tianjing 300071,China; 3.School of Management,Tianjin University,Tianjin 300072,China)
Abstract:Entrepreneurship education,entrepreneurial endowment,individual background all affect the entrepreneurial willingness of undergraduates,especially there needs a transformation path from the entrepreneurship education to the entrepreneurial willingness.It verifies the mediating effect on the transformation from the entrepreneurship education to the entrepreneurial willingness cited by the colleges located in Tianjin and Qing Huangdao examples and puts forward the moderating effect of individual entrepreneurial experience on the relationship between entrepreneurial endowment and entrepreneurial willingness.
Keywords:entrepreneurial endowment  entrepreneurship education  individual background  entrepreneurial willingness
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