语境控制理论的跨文化传播意义

语境控制理论是指研究传播活动中的语境生成和调适的理论。语境控制理论的核心理念,不是交流信息语境结构的差别,而是传播活动中语境结构的有效设定与能动调适。语境控制理论进行文化判断的基本依据,是交流活动中的信息形态关系。消除跨文化传播中的"信息超载",重在引导和促进传播通道中流动的信息产生语境传播效应。通过话语信息的语境转换,增加交流活动中的语境信息量,是实现跨文化传播中信息协调配置和有效传通的重要途径。

The Significance of Context Control Theory in Intercultural Communication

Context control theory is one to study context generation and adjustment,whose core idea does not lie in the differences in communication context structure but in the effective setting and active adjustment of communication activities.Its culture judgment is based on the morphological relations in communicative activities.The key to eliminate "information overloading" in intercultural communication is to guide and promote the mobile information in the communication channel to generate context communication effect.To increase context information through context transfer of discourse information is a key way to realize harmonious information configuration and the effectiveness in intercultural communication.