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基于DEA-AHP的农产品物流服务商评价与选择
引用本文:刘小兰,张悟移.基于DEA-AHP的农产品物流服务商评价与选择[J].昆明理工大学学报(社会科学),2013,13(3):68-72.
作者姓名:刘小兰  张悟移
作者单位:1. 昆明理工大学交通工程学院,云南昆明,650500
2. 昆明理工大学质量发展研究院,昆明,650093
基金项目:基金项目:国家公益性支撑计划项目“中国品牌价值测算试点”(201210118);云南省应用基础研究面上项目“基于CAS的农产品供应链质量安全影响要素涌现研究”(2012FB132)
摘    要:现有物流服务商评价体系多针对一般商品,未考虑农产品自身特性。为使农民科学、合理地进行农产品物流服务商评价与选择,基于已有研究成果,结合农产品物流特点,构建了农产品物流服务商评价指标体系,提出经济性、信息化水平和发展潜力3个一级指标。采用DEA-AHP评价方法,综合考虑服务商客观数据和农民主观偏好,对物流服务商进行评价选择,并通过具体案例说明该方法的适用性和可操作性。

关 键 词:DEA  AHP  农产品  物流服务商  指标体系

Evaluation and Selection of Agro -food Logistics Service Providers Based on DEA -AHP
LIU Xiao-lan , ZHANG Wu-yi.Evaluation and Selection of Agro -food Logistics Service Providers Based on DEA -AHP[J].Journal of Kunming University of Science and Technology(Social Sciences),2013,13(3):68-72.
Authors:LIU Xiao-lan  ZHANG Wu-yi
Institution:1. Faculty of Transportation Engineering, Kunming University of Science and Technology, Kunming 650500, Yunnan, China; 2. Quality Development Institute, Kunming University of Science and Technology, Kunming 650093, Yunnan, China)
Abstract:Existing evaluation index systems of logistics service providers are mostly adapted to general mer- chandise, and the inherent characteristics of agro - food are not considered. In order to enable the farmers to e- valuate and select agro -food logistics service providers scientifically and reasonably, evaluation index system of agro -food logistics service providers is built based on the existing research results by considering the character- istics of agro - food logistics. Three first level indicators of the economy, the level of information and the devel- opment ldotential are proposed in the index system. What's more, DEA -AHP considering the objective data of the service providers and subjective preferences of farmers synthetically is utilized to evaluate and select logistics service providers. And finally, the applicability and the operability of this method are illustrated by a practical case.
Keywords:DEA  AHP  agro - food  logistics service providers  index system
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