| 企业竞争优势来源整合解析框架研究 |
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| 引用本文： | 张雪兰.企业竞争优势来源整合解析框架研究[J].武汉大学学报：哲学社会科学版,2007,60(6):890-894. |
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| 作者姓名： | 张雪兰 |
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| 作者单位： | 中南财经政法大学,新华金融保险学院,湖北,武汉,430073 |
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| 摘 要： | 竞争优势来源是战略管理领域的最根本问题,而现有的三种战略思考逻辑均难以全面解析竞争优势的来源。要解决这一问题,就必须对现有的三种战略思考逻辑进行整合,构建竞争优势来源的整合解析框架,这种整合解析框架认为,企业如需建立并保持竞争优势,就必须适应快速变化的产业环境、持续发展新的战略资源、与网络伙伴建立互信互利关系,从而全方位地、动态地解释了企业竞争优势的来源。
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| 关 键 词： | 竞争优势 市场结构 资源基础观点 关系网络 |
| 文章编号： | 1672-7320(2007)06-0890-05 |
| 修稿时间： | 2007年4月11日 |
Framework of Competitive Advantage Sources: An Integrated Analysis |
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| ZHANG Xuelan.Framework of Competitive Advantage Sources: An Integrated Analysis[J].Wuhan University Journal (Social Sciences),2007,60(6):890-894. |
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| Authors: | ZHANG Xuelan |
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| Abstract: | Sources of competitive advantage is the most fundamental to strategic management,while the existing 3 analytical logics have difficulties in parsing the sources of competitive advantage.To solve this problem,an integrated analytic framework is proposed in aomni-directional and dynamic way and concluded that enterprises should adapt to turbulent industry environment,keen on developing new strategic resources and building mutual trust and mutual benefit relationship with network partners. |
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| Keywords: | competitive advantage market structure resource-based view relationship network |
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