| 明星个人品牌开发的相关问题研究 |
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| 引用本文： | 曹百奎,李彬彬,聂守宏.明星个人品牌开发的相关问题研究[J].郑州航空工业管理学院学报(社会科学版),2007,26(4):196-197. |
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| 作者姓名： | 曹百奎 李彬彬 聂守宏 |
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| 作者单位： | 江南大学,设计学院,江苏,无锡,214122 |
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| 摘 要： | 文章从明星个人品牌含义展开,提出在明星个人品牌开发中的几个误区及相关解决方案,最后把品牌开发中的“5R”模型引入明星个人品牌开发心理评价体系研究中,从而成功解决了明星个人品牌开发中的心理评价体系问题。
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| 关 键 词： | 明星 个人品牌开发 心理评价体系 |
| 文章编号： | 1009-1750(2007)04-0196-02 |
| 修稿时间： | 2007年5月16日 |
The Psychological Evaluation System Study on the Star's Individual Brand Development |
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| CAO Bai-kui,LI Bin-bin,NIE Shou-hong.The Psychological Evaluation System Study on the Star''''s Individual Brand Development[J].Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition),2007,26(4):196-197. |
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| Authors: | CAO Bai-kui LI Bin-bin NIE Shou-hong |
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| Institution: | CAO Bai- kui, LI Bin- bin, NIE Shou- hong |
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| Abstract: | The article launches from the star individual brand meaning, proplsed in the star individual brand development several erroneous zones and 时 the correation solutions,finally ＂5R＂ the model introduces the brand development in the star individual brand development psychology apraisal system research, thus succeeded has solved in the star individual brand development paychological appraisal system problem. |
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| Keywords: | star individual brand development psychological evaluation system |
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