| 奥克啤酒广告定位剖析 |
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| 引用本文： | 王亚立.奥克啤酒广告定位剖析[J].郑州航空工业管理学院学报(社会科学版),2000(1). |
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| 作者姓名： | 王亚立 |
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| 摘 要： | 广告效果不好的原因与广告定位的失当有很大关系。作者通过对一个企业的广告定位的剖析,探讨其广告活动的得失及存在问题。
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| 关 键 词： | 广告 广告定位 |
Analysis of Aoke's Advertising Positioning |
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| Wang Yali.Analysis of Aoke''''s Advertising Positioning[J].Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition),2000(1). |
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| Authors: | Wang Yali |
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| Abstract: | Effects have much to do with the advertising positioning.The paper explores the achievement and exhisting problems of Aoke Beer Corporation by analysing its advertising positioning. |
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| Keywords: | advertisement advertising positioning |
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