| 区域品牌的成长机理和路径分析——以温州为例的研究 |
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| 引用本文： | 张文律.区域品牌的成长机理和路径分析——以温州为例的研究[J].西安石油大学学报(社会科学版),2010,19(2). |
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| 作者姓名： | 张文律 |
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| 作者单位： | 中共温州市委党校,浙江,温州,325027 |
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| 基金项目： | 浙江省党校系统2009年度邓小平理论研究中心基金 |
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| 摘 要： | 我国产业集群普遍面临产业升级问题.区域品牌作为实现产业升级的重要途径,越来越受到政府和学者的关注.温州区域品牌的形成是宏观-环境因素、中观-产业发展和微观-企业主体三个维度相互作用的结果.区域品牌的成长路径为:区域产品集聚、强势企业创牌、产业集聚成长、同业名牌集聚、区域品牌形成.
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| 关 键 词： | 区域品牌 生成机理 成长路径 |
An Analysis on the Growth Mechanism and Path of Regional Brand——Taking Wenzhou as an Example |
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| ZHANG Wenlv.An Analysis on the Growth Mechanism and Path of Regional Brand——Taking Wenzhou as an Example[J].Journal of Xi‘an Shiyou University:Social Science Edition,2010,19(2). |
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| Authors: | ZHANG Wenlv |
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| Institution: | ZHANG Wenlv(Party School of Wenzhou City Committee of CPC,Wenzhou,Zhejiang,325027,China) |
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| Abstract: | Industrial cluster are generally faced with the problem of industrial upgrade.Regional brand regarded as one important approach to industrial upgrade is concerned more and more widely by government and scholars.The formation of Wenzhou regional brand is: the interaction result of three dimensions including macro-environment factors,middle-industrial development and micro-enterprise itself.Therefore,the growing path of regional brand is the collection of regional products,the creation of brand for super ente... |
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| Keywords: | regional brand forming mechanism growing path |
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