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西安旅游业优势转变初探
引用本文:张秀君,李立,等.西安旅游业优势转变初探[J].西安石油大学学报(社会科学版),2002,11(2):12-15.
作者姓名:张秀君  李立
作者单位:西安电子科技大学人文学院,陕西西安710071
摘    要:西安旅游业仍处于粗放经营阶段,市场竞争力较弱,要改变这种状况,必须实现从比较优势向竞争优势的转变。为此,应对西安旅游业实行要素整合,积极开发客源市场,实行制度创新,发展相关及辅助产业,重视人力资本,走可持续发展之路。

关 键 词:西安  旅游业  竞争优势

On Advantage Shift in Xi, an ' s Tourist Industry
ZHANG Xiujun,LI Li,LIU Chengshan.On Advantage Shift in Xi, an '''' s Tourist Industry[J].Journal of Xi‘an Shiyou University:Social Science Edition,2002,11(2):12-15.
Authors:ZHANG Xiujun  LI Li  LIU Chengshan
Abstract:Abstract: The tourist industry in Xi' an is still under extensive management, being weak in competi-tiveness. To change this situation, a shift should be made from comparative advanage to competitive advan-tage. To this end , great efforts should be made to integrate tourist elements, activey develop the customermarket, fulfil institutional innovation, develop related and auxiliary industries, pay attention to human capi-tal, and pursue sustainable development.
Keywords:Xi'an  tourist industry  competitive advantage
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