首页 | 本学科首页   官方微博 | 高级检索  
     检索      

我国开放式基金发行遭"冷遇"的原因探究
引用本文:杨林.我国开放式基金发行遭"冷遇"的原因探究[J].渤海大学学报(哲学社会科学版),2003,25(1):98-103.
作者姓名:杨林
作者单位:宜春学院,江西,宜春,336000
摘    要:观察发达国家的成功经验 ,作为一种金融创新投资品种 ,开放式基金对证券市场乃至整个金融业的良性发展均起着重要作用。然而 ,我国自 2 0 0 1年 9月 11日第一只开放式基金面世以来 ,发行状况远未达到预期效果 ,开放式基金的内在能量也远未得到充分释放。鉴于此 ,本文从五个方面探究了导致我国开放式基金发行遭“冷遇”的制约因素 :即基金管理公司对开放式基金的营销意识不高 ,营销理念不先进 ;开放式基金费率设计不尽合理 ;开放式基金产品定位不尽科学 ;交易渠道相对不便利 ;投资者的投资意识不浓

关 键 词:开放式基金  封闭式基金  营销理念  品牌意识
文章编号:1001-6333(2003)01-0098-06
修稿时间:2002年8月7日

Probing on the Causes of Open-End Funds in China Suffering from "Cold Reception"
YANG Lin.Probing on the Causes of Open-End Funds in China Suffering from "Cold Reception"[J].Journal of Bohai University:Philosophy and Social Science Edition,2003,25(1):98-103.
Authors:YANG Lin
Abstract:By observing the successful experiences in developed countries ,as a innovated financing tool,open-end funds play an important role for healthy development of security market and even the whole financing industry. However, since the issuing of the first open-end fund on Sept 11,2001,the status of open-end funds do not look good, and their inherent energy do not sufficiently release .In order to efficiently exert the energy of open-end funds ,the paper ,based on the bad issuing status ,tries to probe the restricting factors from five aspects:low investigating consciousness and stale investigating value world of the companies of funds management;imperfect design of the cost structure of open-end funds;no-scientific products positioning of open-end funds;disadvantageous transacting channels of open-end funds;the lack of investing knowledge ,investing consciousness and investing capability for investors.
Keywords:open-end funds  close-end funds  marketing concept  brand consciousness
本文献已被 CNKI 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号