论知识经济与全球化背景下期刊选题策划原则

随着期刊编创进入策划时代,选题策划作为期刊业成功的关键要素,备受各期刊社的高度重视。在知识经济时代,选题策划是期刊业最具知识经济特征的智力活动,应该把其作为期刊业可持续发展的一种重要战略资源和能力来看待和管理。为此,有必要深入探讨选题策划的内涵、意义及基本原则,把握时代特点,更新办刊理念,强化策划意识,积极参与国际国内两个市场的竞争,使我国期刊业在激烈的全球化竞争中立于不败之地。

Knowledge economy and journal's topic selection principles under globalization

Journal's topic selection is paid much more attention to in knowledge economy era,and topic selection serves as a most important part for the sustainable development of journals.Thus,it is mecessary to deal with the meanings and principles for topic selection so that the journals in china will be more competitive in globalization