关于高校招生宣传工作的调查与思考

随着我国高等教育事业的进一步发展,高校招生竞争将更为激烈,招生宣传在招生工作中的地位将更加突出,本调查通过考察当前考生在选择高考信息媒介上的倾向和个体差异,调查考生填报高考志愿的影响因素,分析现阶段高校招生宣传应采取的主要途径,为现有招生宣传工作提出合理的建议,为进一步提高高校招生宣传水平提供信息支持。

Survey and Thoughts on Students-Enrollment Propaganda of University

With the development of higher education of China,the competition among universy enrollment propaganda will be more intense and the status of students-enrollment propaganda will be more prominent.Through investigation,this paper analyzes the tendency and individual difference in choosing information media of university entrance examination,discusses the main methods adopted by universities in the current enrollment propaganda and raises some resonable suggestions for the present enrollment propaganda and provides information support for the further improvement of university enrollment propaganda support.