| 浅论大规模定制化营销模式的柔性化特征 |
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| 引用本文： | 沈国金.浅论大规模定制化营销模式的柔性化特征[J].华中农业大学学报(社会科学版),2007(1):66-69. |
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| 作者姓名： | 沈国金 |
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| 作者单位： | 武汉理工大学 化学工程学院 |
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| 摘 要： | 文章介绍了大规模定制化营销模式产生的时代背景,并对大规模定制化营销模式的柔性化特征进行了分析和论述,目的在于给我国准备实施大规模定制化营销的企业提供参考。
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| 关 键 词： | 大规模定制化 营销模式 柔性生产 |
On Flexibility Character of the Mode of Mass Customization Marketing |
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| SHEN Guo-jin.On Flexibility Character of the Mode of Mass Customization Marketing[J].Journal of Huazhong Agricultural University(Social Sciences Edition),2007(1):66-69. |
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| Authors: | SHEN Guo-jin |
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| Abstract: | This paper introduced the background of the mode of mass customization marketing , analyzed and described the flexibility characters of the mode of mass customization marketing. The purpose is to provide some references for enterprises , which are ready to carry out the mass customization marketing in China. |
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| Keywords: | mass customization marketing model flexibility produce |
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