居民对环境友好农产品的消费意愿及影响因素分析——基于对武汉市居民的问卷调查

城镇居民是农产品的重要消费群体,其对农药化肥施用量较少的环境友好农产品的消费意愿,将直接影响到农田生态系统的健康发展。通过随机调查武汉市城镇居民对农田生态系统的认知状况及消费意愿,应用条件价值法分析居民对减少农产品农药化肥施用量的意愿及支付额度。研究表明,当化肥施用量减少50%时,居民愿意较高出普通农产品0.60元/kg的溢价购买环境友好农产品;当农药施用量较当前减少50%,居民愿意较高出普通农产品0.68元/kg的溢价购买环境友好农产品;当化肥及农药施用量均减少50%时,居民愿意多支付价格为0.94元/kg的溢价消费环境友好农产品。居民对减少农药化肥施用量的环境友好农产品的支付价格与其教育程度、月收入和家庭人口数呈正相关关系,尤其家里有未成年子女的居民支付意愿明显高于其他人群。

Study on Residents’ Consumption Willingness to Environment-friendly Agricultural Products and its Influencing Factors——Based on Questionnaire Survey in Wuhan

As the important consumers of agricultural products,urban residents＇ consumption willingnesses to environment-friendly agricultural products with less pesticides and fertilizers will directly affect the healthy development of farmland ecosystem.Based on the random investigation of cognition and consumption willingness about farmland ecosystem from urban residents in Wuhan city,this paper uses CVM to analyze the urban residents＇ willingnesses and payment amount in reducing the use of pesticides and fertilizers on agricultural products.The results show that when the application amount of chemical fertilizer is reduced by 50%,the urban residents are willing to buy the environment-friendly agricultural products at a price of 0.6yuan/kg higher than common agricultural products;when the application amount of pesticide is reduced by 50%,the residents are willing to buy the environment-friendly agricultural products at a price of 0.68yuan/kg higher than common agricultural products;when the application amount of chemical fertilizer and pesticide are both reduced by 50%,the residents are willing to buy the environment-friendly agricultural products at a price of 0.94yuan/kg higher than common agricultural products.There is a positive correlation among residents＇ payment amount to environment-friendly agricultural products with less and less pesticides and fertilizers,their education,monthly income and number of family memebers.In particular,payment willingness in the the families with minors are much higher than that from other groups.