从“河北大学校园车祸事件”看媒体的舆论导向

对社会舆论进行正确引导是现代新闻传播的一项重要社会功能,尤其是一些亟待解决的社会问题或社会公共事件,关注度高、影响力大,很容易出现各种偏激的或不理智的看法,更需要新闻媒体给予正确引导,以期促进问题或事件的解决。本文回顾了关于"河北大学校园车祸事件"的新闻报道和舆情态势,首先借此解析媒介对此类社会热点新闻的舆论引导方式,其次分析媒体对这一事件舆论引导的缺失,进而从正反两方面考察媒介舆论导向功能实现的社会效果。

Watching Media-Oriented from the "Hebei University Accident Involving"

To correctly guide social public opinion is modern news spread an important social function,especially for some problems to solve the social problems or social public events,wills and high,influence big,need more news media give correct guidance.Recently,"Hebei university accidents involving" had become the focus of public opinion,the media for the event being reported,and adopted a variety of public opinion guide ways,in order to realize the good social effect,promote event get fair and objective to solve.These guide ways are the media public opinion guide is often used gimmick,however media reports to the matter but also appeared lack,cause communication effect affected,must treat dialectically.